September 17 - Toyota has extended its sponsorship of the International Association of Athletics Federations (IAAF) World Championships as far as the 2017 version, which will be held in London.
The Toyota Motor Corporation, which was already committed to supporting next year's Championships in Moscow on August 10-18, has signed an agreement to continue as an official partner of the following two versions in Beijing in 2015, followed by London in 2017.
As an official partner, Toyota's logo will appear on the women's athletes' bibs, with Toyota providing the official vehicles for the IAAF, including the marathon lead timing car and approximately 200 vehicles for athlete transportation.
"Following the success of the last edition of the IAAF World Championships in Daegu, Korea in 2011 and the tremendous atmosphere of the recent Olympic Games [in London], there is a buzz of excitement flowing around Athletics," IAAF President Lamine Diack said.
"Our sport and especially the IAAF World Athletics Series with the biennial World Championships as its crowning jewel is more than ever an attractive product for the worlds' top corporations.
"I'm therefore delighted that Toyota, which has been an official partner of the IAAF World Championships since 2003, has decided to continue its mutually beneficial partnership with the IAAF."
Toyota's support of the IAAF World Championships also ranges from presenting awards to world record setting athletes, providing environmentally-friendly vehicles – such as the "Prius" gasoline-electric hybrid – for use during the Championships, in line with the "Green Earth" and "Green Management" ideals of the IAAF's Green Project.
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