By Tom Degun

Pattison Outdoor AdvertisingJanuary 24 - Pattison Outdoor Advertising, Canada's largest Out-of-home advertising company, have been unveiled as the latest sponsor of the Toronto 2015 Pan and Parapan American Games.

In their role as the Official Out-of-Home Advertising Supplier, the Ontario based company will use their range of media assets to promote key Toronto 2015 products such as tickets and merchandise while they will also help give exposure to the Games mascot and various cultural events connected to the competition.

They will do this by providing access to traditional poster and digital billboard advertising including superboards, interior and exterior advertising on public transit and street-level advertising.

They will also provide Toronto 2015 advertising in office towers and malls across Canada.

"The addition of Pattison Outdoor Advertising to the Toronto 2015 sponsorship family is an important step towards making the Games come alive in Toronto, southern Ontario and cities across Canada," said Toronto 2015 senior vice-president for marketing and revenue Katherine Henderson.

"Pattison has an unprecedented reach across the country for out-of-home advertising and in harnessing new digital technologies.

"With their expertise, we'll be able to grow our brand and welcome athletes, spectators and residents to the 'People's Games' in 2015."

Toronto 2015 gymnastsPattison Outdoor Advertising will help promote the Toronto 2015 Pan and Parapan American Games across Canada

Pattison represents key transit markets across Canada including the Toronto Transit Commission (TTC), Oakville, Durham Region, Ottawa, Calgary, Edmonton, Winnipeg and Halifax.

It also has traditional billboards and 140 large digital horizontal screens and spectaculars from Vancouver to St. John's.

"We're proud to partner with the Toronto 2015 Games to help bring the Games closer to Canadians," said Pattison Outdoor Advertising chief executive Randy Otto.

"The unparalleled reach of our out-of-home advertising means transit riders, commuters, pedestrians and shoppers across the country will know that Toronto is set to welcome some of the world's best athletes in just 874 days.

"As an Official Supplier of Toronto 2015, we're building on our commitment to drive support and public interest in our Canadian athletes."

Pattison Outdoor Advertising joins previously announced Toronto 2015 sponsors CIBC, Chevrolet Canada, CISCO, FUSE Marketing Group, Toronto Star and CBC/Radio-Canada.

Contact the writer of this story at [email protected]