November 25 - Nike has unveiled the new Brazil kit due to be worn by the hosts at the 2014 FIFA World Cup, launching the first key battle in its war for shirt supremacy.
The kit was presented by Vlf Wolfsburg midfielder Luiz Gustavo who appeared on Copacabana donning the famous yellow shirt.
Brazil's head coach Luiz Felipe Scolari warned the five-time world champion's rivals that the team aim to make a slight alteration to the kit by winning this year's World Cup.
"The shirt looks great, the only thing missing is a sixth star," Scolari said.
"We aim to have that on there after the World Cup."
The Brazil shirt is Nike's top selling international jersey and the company expects to do more than £1 billion (£620,000/€740,000) worth of sales in the South American Country in this year alone, according to vice-president of communications Charlie Brooks.
By 2017, Nike also expects Brazil to be its third largest market, behind China and the United States.
The news comes as Nike battles main rivals Adidas for control over the €5 billion ($6.8 billion/£4.2 billion) soccer kit market, with both companies virtually neck and next in the race.
The German rivals announced last week an extension to its partnership with FIFA until 2030 allowing the company to supply match balls, kit for officials and volunteers and to advertise at World Cup venues.
Meanwhile, Nike holds a long-term partnership with the Brazilian Football Confederation and Brazilian superstar Neymar, who will shoulder much of Brazil's expectations coming into to next year's World Cup.
Nike is already celebrating an early victory in the kit war, as the supplier to 10 of the tournament finalists.
Adidas and smaller German rival Puma each have deals with eight teams with Adidas boasting deals with the top four teams in the FIFA rankings – Spain, Germany, Argentina and Colombia.
Contact the writer of this story at [email protected]
November 2013: FIFA and Adidas extend partnership until 2030