The letters "D" and "O" are intertwined into a shape loosely comparable with the Olympic Rings, while the "O" is also coloured in the German colours of black, red and gold. 

"With this strong logo we want to strengthen the brand and increase the recognition value," said DOSB vice-president Hans-Peter Krämer. 

"The increase in the recognition value is particularly the black-red-gold 'O' as the 'ring of sport' and this is a unifying symbol which will be reflected in the design of all actions, institutions and activities of the DOSB, thus creating a close bond.

"The DOSB can thus be perceived in the future better than what it is, as the roof of the German sport."

The changes follow the appointment of Alfons Hörmann as DOSB President
©AFP/Getty Images



The logo, developed jointly by the DOSB with the Agency Realgestalt from Berlin, is part of a multi-stage process based on market research followed by a comprehensive analysis of the activities of the DOSB to achieve an optimised brand management.

The process was initiated under the tenure of previous DOSB President Thomas Bach, before becoming more visible under his successor, the former head of the German Ski Federation (DSV) Alfons Hörmann, who was appointed last December after Bach departed to become President of the International Olympic Committee.

More communicative steps are now proposed which are intended to affect the brand DOSB as well as the position of sport in society, it has also been revealed. 

The move will also aim to contribute to improvements at an elite level as Germany build upon their sixth place finishes on the medals table at both the London 2012 and Sochi 2014 Olympic Games. 

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