Under the sponsorship arrangement, facilitated by the World Curling Federation's (WCF) marketing agent, Infront Sports & Media, the tournament will now be known as the ZEN-NOH World Women's Curling Championship 2015, due to take place between March 14 and 22. 

"We are delighted to welcome ZEN-NOH onboard as title sponsor of the World Women's Curling Championship 2015," said WCF President Kate Caithness.

"Given the commitment that ZEN-NOH has made to curling in Japan, it is a natural fit for them to wish to partner with the World Curling Federation for a World Curling Championship being held in Japan.

"ZEN-NOH will gain global recognition as our partner as the World Women's Championship has a growing worldwide audience."

ZEN-NOH is the National Federation of Agricultural Cooperative Associations and has been a committed partner of curling in Japan in recent years, supporting the Japan Curling Association and, most recently, partnering with the Pacific-Asia Curling Championships 2014 in Karuizawa.

Switzerland claimed victory at the 2014 Women's World Curling Championships after beating Canada in the final and will be defending their title this year in Sapporo ©Getty Images



The company is responsible for the marketing, tracking and quality assurance of agricultural products of its cooperatives in Japan.

"ZEN-NOH looks forward to welcoming visitors from around the world," the company's public relation's division said.

"We will provide an opportunity for people to experience delicious 'Japanese Cuisine' such as Japanese rice, vegetables, fruits and meat.

"We are confident that all the athletes will give it their all and we look forward to supporting what will undoubtedly be a memorable competition."

Teams from Canada, the United States, Switzerland, Russia, Scotland, Denmark, Sweden, Finland, Germany, Norway, China and Japan will all compete in the contest as the look to take the most coveted prize in women's curling.

The 2014 Curling Championships took place at the Harbour Station in Saint John, New Brunswick, Canada, with Switzerland taking the title with a 9-5 victory over Canada in the final.

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