Park has served in various regions throughout his career including as Korean Ambassador to Belgium and the European Union and Pyeongchang plan to tap into his vast experience and knowledge to direct and coordinate their international activities and participate in various sporting events and conventions to promote the bid.

Park said: "I am delighted to join the Pyeongchang 2018 Bid Committee with this important responsibility. 

"I am committed to communicating to the global sports community our will and enthusiasm, as well as the level of investment and preparation we’ve already achieved.

"I believe this bid has something very special to offer the Olympic Movement."

Yang Ho Cho, chairman and chief executive of Pyeongchang 2018, said: "We are very pleased to have Mr. Park join PyeongChang 2018’s efforts. 

"His expertise and insight will be a real asset for the Bid Committee and he will be playing a crucial role in communicating PyeongChang’s bid to the international sports community."

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