The China-centric portal, accessible here, will mirror the BWF fan site which was launched last month to showcase all things badminton; the latest news on players and tournaments, player profiles, photos, results, rankings and statistics.

BWF secretary general Thomas Lund noted the prominence of Mandarin-speaking BWF member associations - such as China, Chinese Taipei, Hong Kong and Singapore - plus significant badminton-passionate populations in other countries, including Australia, Canada and the United States, who are of Chinese origin.

"Not only is badminton huge in China - with an estimated fan base of 250 million - but also among persons of Chinese background living around the world," he said.

"It is important for us to engage with those fans and offer them greater access to the world of top-flight badminton, with player data, event information, weekly rankings and anything else they want to know.

"It will be their go-to location for badminton."

This latest development completes another component of BWF’s network of websites which aim to cater to specific audiences within badminton’s growing global community.

The sites, tailored to communicate badminton news in a more detailed manner to a diverse fan base, include the corporate website, accessible here, which services BWF’s 183 members and five continental confederations as well as badminton administrators, business partners and technical officials.

There is also the BWF World Superseries website, accessible here, which was launched in late 2014 to provide coverage of the annual circuit.

"The demand for information about various aspects of our sport is quite high and we are addressing that demand," added Lund.

"These portals are delivering a better information flow to our different audiences.

"Each site targets a specific sector within our vast badminton community.

"We are using better technology to ensure an enhanced online experience.

"The sites are mobile responsive, so they cater to young generations of fans who predominantly follow sport on mobile devices."

The BWF is set to unveil its Shuttle Time website later this month; dedicated to its schools-based, grassroots programme.

The portal will provide material for schools, teachers, tutors, trainers, and BWF members implementing Shuttle Time.

Other online platforms in the works are an education site and the BWF Badminton Museum.

The latter is a collaboration between the Russian Badminton Federation and Lomonosov Moscow State University's Russian Academy of Sciences, aiming to capture the heritage and history of badminton.

The education portal will focus on player education and training courses and will be targeted at coaches, coach educators and tutors, technical officials, classifiers, players and their entourage.