The #TwoHearts video is said to demonstrate the unique and extraordinary bond between the Olympics' most muscular athlete - the horse - and their riders.

In its largest ever global campaign, the FEI is looking to shine a new spotlight on equestrian in a way that has never been done before, celebrating the relationship between equestrian athletes and their horses and how their two hearts beat as one in the drive to win.

Over the coming weeks, the world governing body intends to roll out a series of emotive and engaging content via its social channels that will attempt to inspire passion and excitement for the sport in new and old fans alike.

"The #TwoHearts campaign emphasises the special bond between horse and rider, introducing our sport in a new way to fans around the world," FEI President Ingmar De Vos said.

"Equestrian sport is all about the connection, intuitive link and committed partnership between the two athletes, which make our sport one of the most compelling at the Olympic Games."

The equestrian events at the Deodoro Olympic Park will feature 200 horse and rider combinations from 43 countries competing for six gold medals in jumping, dressage and eventing.

Fans can support the campaign by posting and sharing photos and video content on social media using #TwoHearts.