Viewing figures and market shares during the 2016 European Athletics Championships in Amsterdam have been reported as being "excellent" by broadcasters on the continent ©European Athletics

Viewing figures and market shares during European Athletics Championships in Amsterdam earlier this month have been reported as being "excellent" by broadcasters on the continent.

The European Broadcasting Union (EBU) is currently in the process of compiling its final television report for European Athletics following the conclusion of the governing body’s five-day Championships on Sunday (July 10). 

More than three million viewers watched peak-time coverage on German public-service television on Saturday (July 9) evening - a 13.2 per cent market share.

In France, more than two million tuned in to watch on France 2 on Sunday evening, while 1.3 million did the same in Poland on TVP1.

Other standout peak-time performances included 60.7 per cent market share in Finland and 52 per cent in Norway on Thursday (July 7), 20.9 per cent in host country The Netherlands on Friday (July 8) and 14 per cent in Sweden on Saturday (July 9). 

European Athletics will report a cumulative television audience figure from all broadcasters, including live, delayed and highlights, once a final report is received from EBU.

"We have been able to showcase the best of European Athletics during Amsterdam 2016, providing the biggest platform to promote our sport and athletes ahead of the Rio Olympics, on public free-to-air TV channels throughout the continent," said European Athletics President Svein Arne Hansen.

A total of 32 European and two pan-continental broadcasters showed a planned 900 hours of coverage during Amsterdam 2016.

The event, however, was not shown on the BBC for the first time with British viewers only able to watch the action on Eurosport.

Home favourite Dafne Schippers was the poster girl of Amsterdam 2016 ©Getty Images
Home favourite Dafne Schippers was the poster girl of Amsterdam 2016 ©Getty Images

In April, it was announced that Eurosport will continue to broadcast European Athletics events through to 2019 after the company signed an agreement with the EBU.

Starting with Amsterdam 2016, the deal will see the Discovery-owned sports broadcaster show coverage of elite-level athletics competitions.

The agreement also includes the 2017 and 2019 European Indoor Athletics Championships, due to be staged in Belgrade and Glasgow respectively.

With one eye on the Berlin 2018 European Athletics Championships, which will be part of the inaugural multi-sport European Championships, European Athletics and the EBU’s Eurovision showcased a number of digital services in a bid to help increase the visibility of Amsterdam 2016.

A stream of the integrated feed was provided to viewers on the European Athletics website, while Eurovision also offered access to all live isolated production feeds through a multi-feed streaming platform.

Viewers were able to enjoy up to eight simultaneous feeds from the track, throw, shot put, vertical and horizontal jump competitions.

Content was available across all platforms - radio, television, PC and mobile - from any location in the world. 

"After the success of Amsterdam, we want to continue to work closely with our valued long-term partners EBU and alongside other stakeholders of the European Championships to create innovative ways to deliver a world-class spectacle in 2018 across television, digital and social platforms," Hansen added.