Alibaba co-founder Jack Ma has targeted helping ensuring "more people, more fans and better sports" at the 2022 Winter Olympic Games in Beijing after unveiling its vision for sporting involvement.
The Chinese e-commerce giants signed a multimillion dollar partnership to become a top-tier sponsor of the International Olympic Committee (IOC) until 2028 in January last year.
They are now the official "Cloud Services" and "E-Commerce Platform Services" partner, as well as holding a founding stake in the Olympic Channel.
Ma was speaking alongside IOC President Thomas Bach and Chinese basketball superstar Yao Ming after opening its "Olympic Games on the Cloud" exhibition here at the Gangneung Olympic Park during Pyeongchang 2018.
"President Bach had a vision," Ma said, according to the Agence France-Presse.
"He said that the Olympics should be for the next stage - more people, more fans, better sports.
"We will start from here and then we will do more things at the Tokyo Olympics and then in Beijing, probably what we will launch will be even better.
"What you see today, most of the things will be realised in Beijing and we want to enable host cities to be much more cost-effective and much more economic.
"We want to enable athletes to do better in their competitions, help them compete well and train well.
"We want to enable fans so they can learn and communicate directly to the athletes they love and more people can get involved.
"If someone has an idea, technology can make it happen."
The Alibaba Group Olympic Games showcase is billed as an "interactive, future-looking experience" that shows fans, athletes and governing bodies that runs completely on the cloud.
Visitors can explore "different Games-related scenarios" that illustrate the potential impact of Alibaba’s cloud services and e-commerce platforms on future Games.
This could affect several areas, including the IOC's continuing reforms to try reduce the cost of cities hosting the Olympic Games.
The IOC are already considering several centralised "turnkey" solutions on areas such as ticketing systems.
"The IOC is entering a new era of digitalisation which we are doing in partnership with Alibaba," said Bach.
"Alibaba is offering us a unique platform to expand the appeal of the Olympic Games and to keep our fans close.
"I am impressed by the company’s forward-looking, efficiently-driven work and look forward to 10 more years of partnership and even more success."