Chris Gayle is one of the star names CWI hope will attract audiences in the United States ©Getty Images

Cricket West Indies (CWI) have announced that the team will return to the United States to play against Bangladesh in two Twenty20 matches. 

It is part of ongoing efforts to build the joint-Caribbean team's brand in the Americas.

The West Indies, who are the reigning world T20 champions, will face Bangladesh in two matches at the Central Broward Regional Park in Fort Lauderdale on August 4 and 5, as part of the Asian team's tour of the Caribbean.

This will be the second time the West Indies have played in the US having faced India, also at the Central Broward Regional Park, two years ago.

West Indies are the defending World T20 Champions ©Getty Images
West Indies are the defending World T20 Champions ©Getty Images

CWI chief executive Johnny Grave said the large number of Caribbean immigrants living in the US, thought to be 10 million, presents an opportunity for the team to further their brand in the country.

"This is one of the initiatives outlined in our new strategic plan for the period 2018 to 2023," said Grave.

"Our intention is to work with ICC (International Cricket Council) Americas members, USA Cricket and Cricket Canada in partnership to establish cricket as a popular sport from North to South America, create opportunities for West Indian fans to watch the team live, and build support for the Windies.

"Through this initiative, it will support our strategic objectives to increase the number of people who watch and follow Windies cricket, and help unlock the full potential of the Windies outside of the Caribbean."