Its parent company Discovery has announced a new advert spot and promotional campaign launched to build awareness of the brand's position as "the only place to watch every minute of every sport and every athlete".

An official release said: "Following the success of its award-winning first Olympic Games production for Olympic Winter Games Pyeongchang 2018, where Discovery delivered on its commitment to engage more people, on more screens than ever before across Europe, the global leader in real life entertainment is now committing to power people's passions for the Olympics like never before.

"As the Home of the Olympics across Europe and the only place to watch every minute of the Games, Eurosport will engage with fans across all screens, TV – video streaming, online and social.

"The Eurosport Player, Europe's premier sport OTT streaming service, will be the only destination that fans can watch every minute of every sport featuring every athlete, live and on-demand.

"All the action will be supplemented by real-time digital and social media coverage which – for the first time – will include personalised and tailor-made content for fans, featuring their favourite sports, athletes and experts."

JB Perrette, President and chief executive of Discovery International, added: "Our Olympic Games journey started with Pyeongchang 2018, where our unique approach to the Games brought record viewership, reach and engagement across Europe.

"For Tokyo 2020, Discovery's ambitions are even greater.

"We are committed to offering fans the most innovative and in-depth digital Olympics ever across Europe, delivered at a scale that has never been seen before.

"We'll be even bigger and bolder, engage more people on more screens and remain the only place viewers can watch every minute, of every sport, featuring every athlete and all 321 gold medal-winning moments live.

"Particularly in this global geopolitical environment, the Olympic Games will once again reaffirm why it is the biggest and most breakthrough event in the world.

"Whether you are a viewer, fan, distribution partner or marketer, the Olympic Games remain one of the few true moments of global togetherness and Discovery will bring this to life with the stories that make a cultural connection and engage millions of passionate sports fans across Europe."

Eurosport's year-round multi-sport coverage extends to showing more than 70 per cent of the Summer Olympic sport disciplines on its channels.

The "Road to Tokyo" promotional campaign will extend to all Olympic sports featured on Eurosport from now until the Opening Ceremony on July 24.

Discovery Communications is the exclusive television and multimedia rights holder for 50 countries and territories in Europe for the Olympic Games from 2018 to 2024. 

Dave Schafer, senior vice president for content and production, at Discovery, said: "The Summer edition of the Olympic Games remains the greatest show on earth and our line-up of world-class experts will be uniquely placed to tell the stories that really matter and power people's passions for the Olympics like never before."