WSC Sports and FIVB have officially partnered after a successful initial period saw the Federation's audience double ©FIVB

The International Volleyball Federation (FIVB) have teamed up with artificial intelligence (AI)-led sports video company WSC Sports to provide video content following a successful trial period.

The Israel-based WSC Sports worked on the Volleyball Nations League, as well as the Tokyo 2020 Olympic qualification events, that came with positive feedback from the FIVB.

During the six-month period, the FIVB generated and distributed more content over the social media channels, with the strategy seeing the world governing body's audience double, it is claimed.

"The FIVB’s cooperation with WSC Sports reinforces the global impact of our events on digital and proves our commitment to showcasing the best of volleyball to our fans, thanks to innovative digital solutions," said FIVB secretary general Fernando Lima. 

"This partnership empowers the FIVB to deliver an unprecedented experience directly to fans wherever they are."

Going forward, WSC Sports will look to automate beach volleyball content, analysing over 10 years of archives and assist national associations to create their own videos.

AI is used to shift the emphasis in highlights clips towards the team most relevant to those in different nations and markets.

The competitions that will be covered under the partnership include the World Cup, Volleyball Nations League, Club World Championships, Challengers Cup and Olympic qualifications.

"The FIVB holds the most important role in promoting volleyball globally," said Aviv Arnon, co-founder and chief business development officer, WSC Sports. 

"We are excited to work alongside them and support their efforts to reach each and every fan with tailored content, generating customised videos for various markets around the world."