New brand identities have been unveiled for US Paralympics Alpine Skiing, Nordic Skiing and Snowboarding by the United States Olympic and Paralympic Committee (USOPC).
It is hoped the move will create unique identities for each sport and to raise awareness of Paralympic sports across the US.
The three new logos capture the unique characteristics of each sport, while also sharing cohesive elements.
All three logos are the colours of the American flag - red, white and blue - feature stars in the design and are in the shape of a shield.
New logo, who's dis?— U.S. Paralympics Nordic Skiing (@USParaNordic) May 15, 2020
Welcome to the new look of U.S. Paralympics Nordic Skiing 🔥 pic.twitter.com/dIeNrUE9vR
Individually, each logo has a visual representation of the sport, a unique accent colour and a specific font identity.
Graphic design and branding agency Axio Design, based in Colorado Springs like the USOPC headquarters, created the new logos and identities.
All three organisations shared their new brand identity on social media.