Football Federation Australia (FFA) has confirmed Jane Fernandez will serve as its head of the 2023 Women’s World Cup office.
Australia and New Zealand were awarded hosting rights for the tournament back in June, after overcoming the challenge of Colombia.
The trans-Tasman bid received 22 out of a possible 35 votes from the FIFA Council.
Fernandez served as general manager for the bid and has now been confirmed as the head of Australia’s office as it prepares to co-host the tournament.
"As general manager of the FIFA Women's World Cup bid Jane did an exceptional job in managing a technically superb bid that helped to secure co-hosting rights to the tournament and we are delighted she has agreed to continue with FFA and join our senior management team," FFA chief executive James Johnson said.
"Jane is a highly-skilled and experienced major sporting events professional and we look forward to seeing her play a vital role in bringing our vision for the FIFA Women’s World Cup to life, just as she did previously in her role as tournament director of the AFC Asian Cup Australia 2015.
"FFA has set a bold vision for football in Australia.
"In our recently published XI Principles for the Future of Australian Football we outline our commitment to gender equality in football and the need to create more opportunities for women in senior administrative roles in our game.
"Jane’s appointment, following our successful announcement as co-hosts of the FIFA Women’s World Cup 2023, is an early step of many we will be taking in pursuit of our objective.
"We are pleased to begin realising this as an important legacy of hosting the FIFA Women’s World Cup in 2023.
"Jane is an excellent ambassador for our game and we hope that her example will inspire women and girls across football in Australia and beyond."
The 2023 Women’s World Cup is expected to take place from July 10 to August 20, with the opening game set to take place in Auckland's 50,000-seat Eden Park.
Sydney is set to host the final, with the match to be held at the 70,000-capacity Stadium Australia, originally built for the 2000 Olympic Games.
Up to eight venues were proposed in Australia, with Sydney, Brisbane, Melbourne, Newcastle, Perth, Launceston and Adelaide earmarked to host matches.
Five venues were also selected in New Zealand, across Auckland, Wellington, Dunedin, Hamilton and Christchurch.
Brazil and Japan had also been involved in the bid race, but both withdrew late on.
France staged the last edition in 2019, when the United States lifted the trophy for the fourth time.