Eurovision Sport has published a gender-balanced media coverage handbook ©EBU

Eurovision Sport has announced the publication of a new media handbook "Reimagining Sport: Pathways to Gender-Balanced Media Coverage".

The release of the handbook forms part of an aim to provide more consistent coverage of women's sport across the European Broadcasting Union (EBU) territory.

It has been published ahead of International Women's Day tomorrow.

The handbook is written by Elsa Arapi, Eurovision Sport's senior sports rights manager and women's sport project manager and woman's sport project manager.

The guide argues that "the successes of the last few years have demonstrated that with the right amount of investment from all stakeholders in the sports ecosystem, the women's game can continue to grow and be just as entertaining, as attractive, and as first-rate as men's sport".

The EBU is looking to address its gender imbalance in future and promote female sporting role models to challenge bias and stereotypes.

Women's sport only gets four per cent of all sports media coverage, only seven per cent of sponsorship is directed at sportswomen and the female sports industry, and there are only two women in the top 100 richest athletes in the world, the EBU said.

"Promoting women's sport is perfectly aligned with our values," said Eurovision Sport executive director Glen Killane.

"As public service media, it's part of our mission to reflect all the communities we serve and some of the most inspiring work of our members springs from this sense of responsibility."

Some of the recommendations and suggestions made in the handbook include building and maintaining an audience for women's sport.

It also mentions target-setting and the critical role of measurement, recommendations for bias-free representations of sportswomen and the promotion of black female athletes.

Pathways to gender-balanced teams and creating an environment of inclusivity and acceptance have also been encouraged.