Toyota has resumed its partnership with US Ski and Snowboard in deal that will run through to include the 2026 Winter Olympics ©Getty Images

US Ski and Snowboard has announced that Toyota will once again become its official mobility partner in a multi-year deal starting on August 1 this year.

The partnership will be maintained up to and during the 2026 Winter Olympic and Paralympic Games in Cortina d’Ampezzo and Milan.

Toyota will also become title sponsor of the US Grand Prix series, the US Alpine Championships and the US Freestyle Championships, as well as presenting sponsor of the "Visa Big Air Presented by Toyota" events.

Toyota has returned as the official vehicle of US Ski and Snowboard following the federation's two-year partnership with Land Rover.

"We are excited to welcome Toyota back to our Partner Family," said US Ski and Snowboard chief revenue officer Michael O’Conor.

Toyota has returned as a main partner to US Ski and Snowboard in a deal that will run through to the 2026 Winter Games ©Getty Images
Toyota has returned as a main partner to US Ski and Snowboard in a deal that will run through to the 2026 Winter Games ©Getty Images

"Their support of US Ski & Snowboard athletes over the years has been fantastic for our sports and we look forward to extending that support to the entire US Ski & Snowboard roster ahead of the upcoming Olympic season.

"We also want to thank Land Rover for supporting our athletes the past two seasons and their commitment to winter sports."

The partnership with Toyota will include event, broadcast, social and digital marketing rights as well as custom content creation.

Toyota branding will also be seen on athlete uniforms, team gear, and throughout the US Ski and Snowboard website and social media channels.

"We look forward to partnering again with US Ski & Snowboard to continue elevating winter sports in the United States," said Lisa Materazzo, group vice-president of Toyota Marketing, Toyota Motor North America.