Tokyo 2020 is Omega’s 29th time as official timekeeper of the Olympic Games - a role the brand will soon reprise at the Winter Olympic Games in Beijing next year.

"The Olympic Games is about sports, and sports is about results," said Bach when he met Omega Timing’s chief executive Alain Zobrist in Tokyo as the brand once again took up its role as official timekeeper.

“Without Omega, there are no results.

"We have built a friendship with Omega and we are always excited about how Omega is driving timekeeping forward and adapting it to the new world we are living in.

"We have the same interests - to serve the athletes, to enrich their experience and enrich the experience of fans all over the world."

Since its humble beginnings as official timekeeper of the Olympic Games at Los Angeles in 1932, at which it timed every event with just 30 stopwatches, Omega has designed, developed and produced the world’s most advanced sports timekeeping equipment.

Omega’s presence in Tokyo involves everything from hand-forged last lap bells to 21st century photo-finish cameras that can measure units of time down to a millionth of a second.

Omega describes its role as "recording Olympic dreams".

"As the official timekeeper we’re always amazed at how the machines we work on generate such powerful human emotions," Zobrist said.