Last year the Danish Football Association (DBU) announced that two of its shirt sponsors Arbejdernes Landsbank and Danske Spil, would remove their names from the national team’s training clothes, in favour of critical messages and markings that support improved human rights.

The jersey was due to read the message "Human Rights for All", or "Menskeregetteigs for alle" in Danish, however this has been banned by football’s governing body, according to the DBU’s director Jakob Jensen.

"Today we received a message from Fifa that the training shirt we had thought the players should train in, which says Human Rights For All on the stomach, has been rejected for technical reasons, and we are sorry about that," said Jensen, as reported by DR Sporten.

"We are of the opinion that the message Human Rights for All is universal and is not a political call, but it should be something that all people can support," he added.

The DBU says it will continue its work to promote human rights in the country despite the restriction by FIFA.

"For seven years, we have held a whole series of meetings, implemented initiatives, which has meant that I have been to Qatar three times in the last ten months and met with migrant workers who have looked me in the eye and said that the dialogue we conduct makes a difference," Jensen added.

Denmark captain Simon Kjaer is set to join the captains of England, Wales, France, Germany, Belgium, Netherlands and Switzerland in wearing the OneLove armband, in order to raise awareness of LGBTQ+ discrimination in Qatar, where same-sex relationships are criminalised.

Meanwhile, the Danish team is set to travel to the tournament without their families as a protest at the country’s human rights record.

FIFA regulations for the tournament state that it is "prohibited to display political, religious or personal messages as well as slogans of any kind in any language or form by players and officials on their playing or team uniforms, equipment or body."

The build-up to the FIFA World Cup has been overshadowed by concerns about Qatar’s record on human rights and same-sex relationships.

Last week FIFA President Gianni Infantino wrote an open letter to all participating nations in the World Cup urging them to "focus on the football", saying they did not want the sport "to be dragged into every ideological or political battle that exists."

insidethegames has contacted FIFA for a comment.