USATH has partnered with Joymo to develop a streaming platform ©USATH

USA Team Handball (USATH) has secured a long-term partnership with Joymo, which is becoming the governing body's official broadcast partner, as the governing body looks to grow the sport before the Los Angeles 2028 Olympic Games.

Joymo is set to build a dedicated streaming service that will broadcast the United States' handball team events.

Through the agreement, it will look to enhance the streaming infrastructure and technology and retain the rights to broadcast USATH competitions globally, enabling fans to watch content live and on-demand.

"This partnership is a major milestone that will be fundamental to the future of handball in the United States," said USATH chief executive Ryan Johnson.

"Streaming content and competitions is a key part of our strategy to grow the sport at all levels which, ultimately, will increase our talent pool and enable US athletes to achieve sustained competitive excellence and compete in international and Olympic competitions."

One of USATH's aims is to support its national teams when competing internationally and qualify for upcoming editions of the Olympics, especially the home Games in 2028.

The partnership has been made as part of USATH's strategy to grow handball before the Los Angeles 2028 Olympic Games ©Getty Images
The partnership has been made as part of USATH's strategy to grow handball before the Los Angeles 2028 Olympic Games ©Getty Images

The deal with USATH follows similar long-term commitments for Joymo which has signed deals with Basketball Ireland and British Weightlifting

"This is another hugely exciting partnership for Joymo that will see us work hand-in-hand with a rights holder to launch a direct-to-fan streaming service that has the potential to transform their sport in the coming years," said Joymo chief executive Mike Emery.

"USA Team Handball recognises the role live content can play in developing, promoting, and growing the sport’s fanbase, while simultaneously strengthening direct fan relationships to generate more data, engagement and monetisation potential.

"The ability to produce and distribute content has never been more accessible and we know that is what passionate fans crave.

"Joymo offers rights holders an efficient and affordable entry point to subscription-based owned and operated live streaming services, enabling them to focus on content delivery, marketing and maximising revenues around live streaming."