Electronic Arts has unveiled elements of its new football game vehicle EA SPORTS FC ©Electronic Arts

Electronic Arts has unveiled what it describes as "a first glimpse of the interactive future of football" with the release of EA SPORTS FC, revealing its new brand vision, identity and logo.

"FC will become EA SPORTS platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products," a release said.

"Over the coming days, the EA SPORTS FC brand will debut in more than 100 matches across the biggest leagues in the world.

"Football fans will see the new brand identity in the wild for the first time through EA SPORTS partners, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more."

Nick Wlodyka, senior vice-president of EA SPORTS FC, commented: "This is where the story of EA SPORTS FC begins.

"We’re building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future.

"EA SPORTS FC will be a symbol for the sport, a symbol of innovation and change, and we’re energised to show our fans more about the future in July."

EA, whose 25-year deal with FIFA has come to a close, has partially revealed its new games vehicle, EA SPORTS FC ©EA/FIFA 23
EA, whose 25-year deal with FIFA has come to a close, has partially revealed its new games vehicle, EA SPORTS FC ©EA/FIFA 23

EA SPORTS has been a leader in interactive football for 30 years and built a global football community of more than 150 million across multiple platforms.

EA SPORTS FC fans will be able to access more than 19,000 fully licensed players, 700 teams and 30 leagues, with the support of over 300 global football partners.

Fans can sign up at easports.com/fc to join the club and be one of the first to learn more, ahead of detailed product updates coming this July.

Richard Masters, Premier League chief executive, said: "Through our long-standing partnership with EA SPORTS, we are able to bring fans around the world closer to the Premier League and we recognise the importance of the next generation in growing the future of football.

"We look forward to the relationship evolving through the launch of EA SPORTS FC, whether that's bringing in developments in the ePremier League, opening new football pitches to benefit communities in the UK, or providing fans with exciting in-game experiences."

 Javier Tebas, President of La Liga, said: "EA SPORTS FC will be a hub for positive growth in football, and we will continue striving for new and innovative ways for fans to authentically engage with LaLiga matches." 

Juan Emilio Roa, marketing and commercial director for CONMEBOL, added: "By partnering with EA SPORTS FC, we are presenting fans with the best way to experience CONMEBOL football off the field."

Speaking for the Barclays Women's Super League, Navin Singh, commercial director at the Football Association commented: "For football to advance, the elevation and equality of women’s football needs to be a focus.

"EA SPORTS FC will provide fans with an unmatched women's gaming experience that highlights the importance and impact of women's football."