The company will work closely with the Madrid 2020 bid team to develop the strategy and planning for their international campaign and events up to and inclusive of the final presentation in Buenos Aires on September 7 next year.

"We are delighted to have M as part of our team," said Victor Sanchez, the chief executive of Madrid 2020.

"We are excited by the opportunity to develop our international communication plan together, spreading our enthusiasm and compelling story for our project across the globe reflecting the true benefits that Madrid 2020's bid offers to the Olympic Movement, the world and the people of Madrid and Spain."

M, which has worked with London 2012 and Sochi 2014, as well as several Olympic sponsors, including British Airways, Lenovo, Panasonic and Samsung, but is best known for being closely invovled in the Dubai World Cup, the world's richest horse race. 

"We are extremely proud and honoured to be selected as the agency to help Madrid achieve its 2020 dream," said Jim Curley, the chief executive of M.

"We can see how passionate and supportive the people of Madrid and Spain are to secure the 2020 Olympics, and our team of international experts and Spanish nationals are inspired by their passion, focus, vision and goals and we will work hard and diligently to help this dream be realised.

"There is no doubt Madrid's story and offer is extremely strong with over 84 per cent of the required infrastructure already in place to host the Games."

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