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Olympic deal shows bubbling market for zero-alcohol beers

Olympic deal shows bubbling market for zero-alcohol beers

For the first time, spectators will be able to sip the official beer of the Olympic Games. But the tipple won't go to their heads: it will be the alcohol-free version of the popular Mexican brand Corona. The International Olympic Committee made the partnership with Anheuser-Busch InBev official earlier this year; teaming up for both the Paris 2024 and Los Angeles 2028 Summer Games.

Trek backpedals on Armstrong deal

By Emily Goddard

lance-armstrong-yoshimoto-nara-trek-bikeOctober 18 - Another day passes and yet another sponsor drops Lance Armstrong, this time in the form of Trek, the manufacturer that made the bicycles the alleged drugs cheat rode to seven Tour de France titles.

Nike announces deal with IOC

By Tom Degun

nike swooshOctober 16 - Nike has announced details of the deal that will see it supply uniforms and products to International Olympic Committee (IOC) members and staff through to the Rio 2016 Olympic Games.