December 3 - Mother, a London-based public relations and marketing firm, has won the contract to promote Coca-Cola's multi-million pound sponsorship of the London 2012 Olympics.

December 3 - Mother, a London-based public relations and marketing firm, has won the contract to promote Coca-Cola's multi-million pound sponsorship of the London 2012 Olympics.

By Duncan Mackay

November 30 - London 2012 today became the first Olympics and Paralympics to sign up a sponsor as its "official laboratory services" when GlaxoSmithKline (GSK) were unveiled as the latest Tier Three partner.

By Tom Degun

November 26 – Sarah Storey (pictured), the seven-time Paralympic gold medallist, will attempt one of the world's most spectacular cycling challenges, the Deloitte Ride Across Britain, which was launched earlier this year, to help raise money for British athletes competing in London 2012.