Canada has become the latest country to ease the restrictions placed on its athletes by the International Olympic Committee's (IOC) Rule 40.
The British Olympic Association (BOA) has confirmed it has responded to a legal challenge from a group of athletes against its Rule 40 guidelines.
A group of high-profile British athletes have threatened legal action against the British Olympic Association (BOA) in an attempt to force the organisation to relax its "unjust and unfair" sponsorship regulations.
The United States Olympic and Paralympic Committee (USOPC) has today released an updated Rule 40 and Paralympic athlete marketing guidance for Tokyo 2020.
The Australian Olympic Committee (AOC) has approved changes to its guidelines following the overhaul of the International Olympic Committee's (IOC) Rule 40.