Alan Hubbard: How the Saudis are boxing clever to win friends and influence sport

Alan Hubbard: How the Saudis are boxing clever to win friends and influence sport

Nelson Mandela was bang on the button when he declared: "Sport has the power to change the world. It has the power to inspire, the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sports can create hope, where there was once only despair. It is more powerful than Governments in breaking down racial barriers. It laughs in the face of all types of discrimination."