Exclusive: Olympic Movement urgently needs to change policy on ticket sales, says London 2012 ticket director

By Mike Rowbottom at the University of Tsukuba, Tokyo Campus

London 2012 was only able to sell tickets to the UK or Europe itself having to hand over worldwide sales to other agencies ©Getty ImagesThe Olympic Movement is out of date in terms of its attitude to selling tickets for the Games and needs to move into the digital age sooner rather than later, according to Paul Williamson, director of ticketing for London 2012, who is now fulfilling the same function for next year's Rugby World Cup.