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Fact of the day
The 1928 Olympic Games in Amsterdam saw a number of important milestones, but one we still all benefit from today is revolutionising car parking. Like other cities around Europe in the late 1920s, the streets of Amsterdam were filling up fast with cars, and during the Games this issue was more pressing than ever, so organisers were forced to rack their brains in search of a solution. The allotted parking area next to the Olympic Stadium had room for a maximum of 2,000 vehicles, nowhere near enough to meet the demand during Games time. In response, the City Council provided a number of other sites that took parking capacity up to 3,500 vehicles and 2,000 bicycles. However, no sooner had one problem been solved than another was created: how were drivers and cyclists supposed to find their way to the new car parks? A solution was found in the shape of small blue panels with a white capital "P" in the middle. So it was that the international traffic sign for parking was born.
Featured Job
Football Association - UEFA Women's EURO 2022 Digital Marketing Manager - London, United Kingdom
UEFA EURO 2020 is now taking place across June-July 2021 and will be hosted by 12 cities in Europe for the first time ever. London is one of these cities and Wembley Stadium will welcome over 600,000 fans when it hosts seven matches, including both semi-finals and the showpiece final. This key role will support the development and implementation of integrated marketing and communications strategies for UEFA EURO 2020 (in 2021) and UEFA Women's EURO 2022. You will have a particular focus on maximising digital engagement and delivering an exceptional digital customer experience for every fan. You'll lead the delivery of the digital strategy and campaigns including website content, social media and CRM; developing engaging content across all channels.
The Big Read
A chaotic week for the International Weightlifting Federation has seen the governing body have three Interim Presidents in as many days. Brian Oliver looks back at a bizarre sequence of events as well as looking forward to where the sport may go next.
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