Jennifer Chun will be tasked with the growing of the NBA’s television and digital assets ©AFP/Getty Images

The National Basketball Association (NBA) have announced that Jennifer Chun has joined the league after being appointed as their senior vice-president of global media distribution.

Chun has had 15 years experience in the television and digital media industry and will work closely with David Denenberg, senior vice-president of global media distribution and business affairs, to drive the growth of the NBA’s television and digital assets including NBA TV and NBA League Pass.

She will report to Bill Koenig, the NBA President of Global Media Distribution, who hopes her experience in her previous role as a Time Warner Cable senior vice-president of content acquisition will benefit the league.

“Jennifer is a dynamic leader known throughout the media industry for her savvy and skill,” said Koenig.

“The expertise that she has demonstrated throughout her career will benefit the league tremendously as the NBA continues to develop new content offerings, grows its relationships with leading networks and digital media partners and reaches more fans through NBA TV and NBA League Pass.”

In her previous role Chun was responsible for content-related deals and oversaw several content categories, including regional and major sports networks, while she was also responsible for licensing arrangements for all of Time Warner Cable’s products and platforms such as on demand, interactive and TV Everywhere.

Chun has also been the recipient of several awards throughout her career having been featured regularly as one of Cablefax: The Magazine’s Most Powerful Women in Cable as well as being recognised as a “Wonder Woman” by Multichannel News in 2014.

Jennifer Chun will report to the NBA President Bill Koenig
Jennifer Chun will report to the NBA's President of Global Media Distribution Bill Koenig ©Getty Images

Prior to joining Time Warner Cable in 2011 she was also the senior vice-president of business and legal affairs at News Corp Digital Media and she also held a senior vice-president position at Fox Cable Networks (FCN), where she led business and legal affairs.

“I look forward to joining the NBA, a global leader that continues to develop innovative ways to deliver content to basketball enthusiasts around the world,” said Chun.

“NBA fans are passionate about their favorite players and their teams and I am thrilled with the opportunity to help reach those fans through our partners and exciting content.”