The agreement will see the company, established in 2009, become the official smartphone sponsor of the two tournaments, due to be held in Russia and Qatar respectively, as well as next month's Confederations Cup in Russia.

As part of the deal the Vivo logo will appear during every match on pitchside advertising boards, tickets, media releases and other key promotional platforms.

Vivo, whose headquarters are in Dongguan, are also looking to develop a "customised FIFA World Cup" phone that FIFA claim will "offer a unique experience for football fans around the world".

Vivo become the latest Chinese organisation to partner with FIFA after electronics firm Hisense were confirmed as a sponsor of the 2018 World Cup in March.

Qatar Airways entered into a major sponsorship deal with world football's governing body during the Congress in Bahrain earlier this month.

Today's announcement comes amid concerns that FIFA is struggling to secure high-level sponsors in the wake of the ongoing corruption scandal, which has seen swathes of officials indicted and charged with criminal offences.

FIFA announced they had made a loss of $369 million (£284 million/€336 million) for the 2016 financial year.

Sony and Emirates, another airline, ended their sponsorship of FIFA after the 2014 World Cup in Brazil and were not immediately replaced.

According to the Financial Times, the partnership is worth around €400 million (£349 million/$449 million).

"Football and technology are coming closer by the day, on and off the pitch, and it is a great moment to start a partnership of this nature with the leading global smartphone brand," said FIFA secretary general Fatma Samoura.

"We are very excited to be working closely with Vivo and keen to see their involvement in the next editions of the FIFA World Cup and FIFA Confederations Cup."