Players in groups of six navigate their way to Centre Court as part of the Race to Wimbledon game ©All England Club

The All England Lawn Tennis Club has launched a virtual Race to Wimbledon game on the platform Fortnite Creative to coincide with the ongoing grass-court Grand Slam.

It is billed as one of the first sports brand games on Fortnite Creative, and features players in groups of six navigating their way around the suburbs of Wimbledon and overcoming obstacles such as giant strawberries and tennis rackets to make their way to Centre Court in the fastest time.

Race to Wimbledon was developed by strategic and creative consultancy Doppelgänger and built by its sister company The Gang.

Britain's Sir Andy Murray, a two-time Wimbledon champion and three-time Olympic medallist, has tried out the game.

Users who better Sir Andy's score and share them on social media are set to be entered into a random draw for a special prize of two VIP tickets, flights and accommodation for next year's Wimbledon men's singles final.

All England Club digital products lead Chris Clements expressed hope the game can help to engage new audiences during Wimbledon.

"The magic of Wimbledon has reached many generations of fans in every corner of the world," he said.

"With changes in the way people consume content and interact with sports events, it is important that we find new ways to reach them and convey what makes Wimbledon so special.

"We believe the Race to Wimbledon, which we have created with American Express and Doppelgänger, will help us achieve this ambition."

Wimbledon, the third tennis Grand Slam of the year, is due to run until July 16.