IPC launches promotional film to mark 100 days until Paris 2024 Paralympic Games. X/@Paralympics

One hundred days from today, Monday 20 May, the Paris 2024 Paralympic Games get underway. The International Paralympic Committee (IPC) has released a film addressing the romantic stereotypes of what some people think the Paralympics represent versus the brutal reality of high-performance sport.

Paul McCartney’s 1984 seminal song 'We All Stand Together' is the soundtrack for the film titled 'The Paralympic Dream' which, like the original music video, features stunning animated scenes.

The advert was developed by the IPC’s advertising agency adam&eveDDB. The creative is initially set in a dream-like animated city of Paris where Para athletes run, jump, fence, and paddle, hand-in-hand alongside loveable singing plants and animals.

However, the animated love-in and song is abruptly interrupted with the harsh realism of Paralympic sport as British taekwondo athlete Amy Truesdale is kicked in the chest and sent crashing to the mat.

As Truesdale gets back to her feet and lands a blow on her opponent, the advert cuts to a stunning montage of outstanding sporting action from previous Paralympic Games. The film is being made available to the IPC’s media rights holders and members organisations to support their promotion of the Paris 2024 Paralympic Games.

Craig Spence, the IPC’s Chief Brand and Communications Officer, said, “With our Paris 2024 Paralympic promotional film we wanted to challenge the perceptions and stereotypes some people have of the Paralympic Games in the most fun and creative way possible.

“For some, the Paralympics is an idyllic event where the athletes are carefree and just happy to be there. The truth is that Paralympic sport is highly competitive and, at times, pretty brutal. To compete at the Paralympics, you have to be a world-class high-performance athlete and we show this in the film through fast-paced sporting action.

“We created this film because we are aiming for the Paris 2024 Paralympic Games to attract record TV audiences and massive crowds of spectators. This film will be used by Media Rights Holders and IPC member organisations to engage new audiences in what will be spectacular and historical Paralympic Games this summer.”

The advert, which also has a 30 and 15 second cut-down in English, has been made available in nine languages, and has audio-described and subtitled version.

Meanwhile, three emblematic members of the French Paralympic team - via the Paris 2024 Organising Committee - are appealing to the French public to come and cheer on the athletes in the stadiums.

Paralympic athletics gold medallist Arnaud Assoumani, French wheelchair tennis champion Pauline Déroulède and Paralympic five-a-side football silver medallist Gaël Rivière have made a call to action in the campaign tagged, "The only thing I'm missing is you."

Arnaud Assoumani and Pauline Déroulède at April's French team outfit launch. GETTY IMAGES
Arnaud Assoumani and Pauline Déroulède at April's French team outfit launch. GETTY IMAGES

Further slogans from Team France ahead of the Games express its state of mind - "Look the world straight in the eye and turn your face towards victory" - and expectations - "To make (the French) proud like never before".

With tickets priced at 15 euros for Para athletics events in the Stade de France, wheelchair tennis at Roland Garros, five-a-side football at the foot of the Eiffel Tower, and Para swimming at the Paris La Défense Arena, and starting at 25 euros for major finals and 45 euros for the closing ceremony, the organisers are positioning the Games as an accessible and family-friendly event.