By Duncan Mackay at the Main Press Centre on the Olympic Park in London

Jonas Reckermann_and_Julius_Brink__with_London_2012_gold_medalsSeptember 1 - adidas has agreed to continue its sponsorship of Germany's Olympic teams until Rio 2016, extending one of the longest relationships in world sport.

The sports manufacturer and German Olympic Sports Confederation (DOSB) agreed to the new deal after London 2012, where Germany finished sixth overall in the medals table.

They won a total of 44 medals, 11 of them gold, including Julius Brink and Jonas Reckermann (pictured above) in the men's beach volleyball.

It was Germany's lowest total since a reunified team began competing together again at Barcelona in 1992.

But it did maintain their record of never having finished outside the top six since then.

The German sportswear giants will provide competition apparel and training wear to all of the country's Olympians at Sochi 2014 and Rio 2016.

In addition, the two parties will continue to engage in a range of joint promotional activities and other initiatives.

"We are pleased that we can count on another four years with adidas," said Thomas Bach, President of the DOSB.

"The brand, due to their long tradition and great reputation, is an important identifying feature of the German Olympic team.

"Together we have already written a good piece of German history at the Olympics Games - the future will still come to many successful chapters."

Thomas Bach_with_Herbert_Hainer_as_Adidas_renew_deal_with_DOSBadidas chief executive Herbert Hainer, left, at the announcement of the deal to continue sponsoring Germany's Olympic team with DOSB President Thomas Bach

The deal means that adidas have been sponsoring Germany's Olympic team in some form for more than 40 years. 

"The [London 2012] Olympics showed how sport can inspire a young generation," said Herbert Hainer, the adidas chief executive. 

"The Games are the perfect showcase for our brand and our innovation.

"Strong partnerships with organisations such as the DOSB are an important part of our strategy."

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