Meiji have been announced as the latest Tokyo 2020 Official Partner ©Meiji

Tokyo 2020 have announced Meiji as their latest Gold Partner for the Olympics and Paralympic Games, bringing the total of number of domestic partners to 19.

The company have been allocated the category of “Dairy Products & Confectionery” with the latest agreement taking the number of Tokyo 2020 partners to 19, with 14 being Gold Partners, the highest domestic tier of the sponsorship programme.

The manufacturer sells a number of well-known products, including Meiji Milk Chocolate and Meiji Bulgaria Yogurt, and also claims to contribute to the healthy diets of their customers.

“Meiji is a company that contributes to healthy lifestyles, and in this capacity will provide much valuable support to our efforts,” said Yoshirō Mori, President of Tokyo 2020. 

“I am delighted to welcome Meiji as an official Tokyo 2020 Gold Partner.”

Meiji will be granted the rights to use Olympic and Paralympic imagery, including emblems, mascots and slogans, while they will also be support Japan’s Olympic and Paralympic athletes until 2020.

Tokyo 2020 President Yoshiro Mori has welcomed Meiji as the 19th domestic partner
Tokyo 2020 President Yoshiro Mori has welcomed Meiji as the 19th domestic partner ©Getty Images

“We are very honoured to be able to contribute to the Tokyo 2020 Olympic and Paralympic Games and support Japan’s athletes as a Tokyo 2020 Gold Partner,” said Kazuo Kawamura, President and representative director of Meiji.

“Meiji has supported Japan’s athletes at both the London [2012] and Sochi [2014] Olympic Games as a Japanese Olympic Committee Official Partner.

“In addition, we support sportsmen and women as well as a number of sporting bodies by providing nutritional support with our extensive range of dairy and other products.

“Having now been appointed a Tokyo 2020 Gold Partner, we look forward to further enhancing our contributions to the Olympic and Paralympic Movements and the promotion of sports in Japan through our dairy products and confectionery.”

The Tokyo 2020 sponsorship programme is divided into four separate categories, with the International Olympic Committee’s TOP programme constituting the very highest level of sponsorship.

The worldwide TOP Partners who support the Tokyo 2020 Olympic Games are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.

The three other categories are designated for domestic sponsors with the highest tier made up of Gold Partners, and the second and third tiers made comprised of Official Partners and Official Supporters respectively.

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