The visual identity was approved at the FISU General Assembly in November, before officially being rolled out at the start of the year.

It replaced the previous logo which featured the "U" representing "University", along with the five stars that symbolised the five continents.

The emblem was created by the Italian University Sports Centre (CUSI) during the inaugural Universiade in 1959 in Turin.

The new logo features the five colours in the traditional "U" shape.

A new naming system for FISU’s events was also approved, which would see the Summer and Winter Universiades become known as the World University Games.

“The new logo and new naming system will give us more visibility, greater brand awareness and consistency of message,” Saintrond said.

“The dynamic new ‘U’ represents university, you and us.

“We have more than 170 member federations and are the umbrella organisation for their national and continental events.

“Together, we are now creating one world of university sports.”

Saintrond also outlined the FISU sport programme for 2020 and 2021, with 29 World University Championships set to take place this year.

Attention will turn towards the World University Games in Lucerne and Chengdu, which will both take place in 2021.

Saintrond also explained the FISU Healthy Campus project, which aims to encourage university students to have healthier lifestyles.

FISU worked closely with seven pilot universities through 2019 to define criteria for the "Healthy Campus Label" to set standards.

The project is expected to be rolled out globally from May.

Saintrond also presented AIPS President Gianni Merlo with FISU’s Primo Nebiolo award, citing his contribution to the world sports community.