The UK Government has opened a consultation on advertising and trading restrictions for Birmingham 2022 ©Birmingham 2022

The United Kingdom Government is seeking views on the proposed exceptions to the advertising and trading restrictions for the 2022 Commonwealth Games in Birmingham.

The "Birmingham Commonwealth Games Act 2020", which was given Royal Assent in June, provides a number of temporary, but, it is claimed, essential operational measures to ensure the successful delivery of the Games. 

It includes provisions to restrict advertising and trading in and around locations set to be used for Birmingham 2022. 

These will protect the rights of commercial sponsors, provide consistency of Commonwealth Games branding in venues, and ensure spectators are able to move easily around Birmingham 2022 locations.

The UK Government has launched a consultation on exceptions to these restrictions to ensure they are used proportionately and minimise disruptions to local businesses. 

It is an open consultation which started on November 5 and is due to run until January 11. 

Representatives from Birmingham 2022, the local authorities hosting a Games venue, and affected traders are particularly encouraged to engage in the consultation. 

Advertising and trading will be restricted in and around locations set to be used for the Birmingham 2022 Commonwealth Games ©Birmingham 2022
Advertising and trading will be restricted in and around locations set to be used for the Birmingham 2022 Commonwealth Games ©Birmingham 2022

The majority of venues for Birmingham 2022 will be in the city itself, but events are also set to take place in Coventry, Leamington Spa and the Queen Elizabeth Olympic Park in London. 

Competition is set to take place from 28 July to 8 August in 2022, and marks the first time England will host the event since Manchester 2002.

It will also be the first major multi-sport event to offer more medals for women than men.

Preparations have been impacted by the COVID-19 pandemic, with plans for an Athletes' Village in Perry Barr scrapped after a review into the impact of the global health crisis found the project could not be delivered on time.

Athletes are now due to be housed in university accommodation. 

Officials have promised the construction of the £73 million ($96 million/€81 million) Aquatics Centre, based in Sandwell, will be completed on time.