Anthony Sinisuka Ginting of Indonesia congratulates Denmark's Viktor Axelsen after the HSBC BWF World Tour men's singles final in Bangkok earlier this month ©Getty Images

The Badminton World Federation (BWF) have announced a four-year extension of their sponsorship deal with international banking giants HSBC.

The group will remain BWF’s principal global partner until the end of 2026.

"HSBC’s continued commitment to the delivery of the HSBC BWF World Tour and global promotion of badminton through its global development partner role has been instrumental in helping BWF deliver badminton activities throughout the world," BWF President Poul-Erik Høyer said.

"This loyalty was particularly invaluable through the COVID-19 period where we were delighted to extend our previous four-year deal by an additional year to give us strength and stability in an otherwise difficult situation," he continued.

HSBC has been involved with the sport for over four years and first sponsored the BWF World Tour Finals in Guangzhou in 2018.

"We trust the next four years will bear even greater fruits as we enter the new cycle of the HSBC BWF World Tour and double down on our commitment to the AirBadminton project with the sport set to debut at the ANOC World Beach Games," Poulsen added.

The deal will encompass a new 31 event World Tour programme including the end-of-year World Tour finals.

The new programme will feature an increase in Super 1000, Super 750, and Super 500 tournaments.

Japan's Akane Amaguchi poses with the HSBC BWF World Tour Finals trophy after her victory in the women's singles in Bangkok earlier this month ©Getty Images
Japan's Akane Amaguchi poses with the HSBC BWF World Tour Finals trophy after her victory in the women's singles in Bangkok earlier this month ©Getty Images

"More tournaments give us a fantastic opportunity to enhance the sport’s reach around the world, not only in established territories, but into new ones as well," said BWF secretary general Thomas Lund.

"It also allows for more players to enter our elite circuit and gain valuable experience, and to strengthen our commercial position for the next four years, and it’s fantastic we have HSBC along for this ride once again."

The new 31-event HSBC BWF World Tour calendar, which includes the year-end HSBC BWF World Tour Finals, will see more Super 1000, Super 750 and Super 500 tournaments, bringing greater prize money opportunities for players.

"Badminton is one of the fastest-growing sports in the world with all-time high participation and fan numbers," Lund claimed.

HSBC brand partnerships head Jonathan Castleman described the new deal as "a perfect future-focused partnership."

"We are passionate about continuing to expand its reach with a community focus, and together with the BWF have been instrumental in helping more people than ever before to pick up a racket," Castleman added.

"With restrictions lifting around the world, we can’t wait to resume live engagement with the fans, our customers, colleagues and communities we serve."

HSBC also retains its designation as premier sponsor of BWF Major Events, as well as global development partner.

The new tour programme is set to begin with the Petronas Malaysia Open in Kuala Lumpur on January 10.