A global campaign to promote the 2018 Winter Olympic and Paralympic Games is due to begin this week ©Getty Images

A global campaign to promote the 2018 Winter Olympic and Paralympic Games will begin with a series of adverts on American television tomorrow, the South Korean Government has revealed.

According to the Yonhap news agency, the Ministry of Culture, Sports and Tourism have said it will be a "comprehensive" and "organised" plan to increase promotion of the Games with less than a year to go until the Olympic Opening Ceremony on February 9.

It is thought awareness of the Games worldwide is one of the key concerns within the International Olympic Committee (IOC) regarding Pyeongchang 2018.

The overseas promotion is due to start with a number of clips on Olympic broadcaster NBC, which will vary in length from one minute to two minutes and 30 seconds.

They are set to be shown once a week on three programmes on NBC - Today Show, NBC Morning News and Late Night with Seth Meyers.

An English language advert, entitled "Draw Your Winter Story in Pyeongchang 2018", will then be broadcast after the programmes.

Organisers claim the advert has already been a success, with 17 million views on YouTube.

The various promotional clips, aimed at ramping up enthusiasm for next year's Games, the first edition of the Winter Olympics and Paralympics to ever be held in South Korea, will then be given to television networks in less high-profile winter sports countries.

Around 100 journalists from 40 countries will be given the chance to tour the venues for the event prior to the Games getting underway, according to the Ministry, while cultural events will be held across South Korea.

Sculptures of the two Pyeongchang 2018 mascots, Soohorang and Bandabi, will be part of the cultural events and will be on permanent display in some of the Korean regions.

The news comes after International Paralympic Committee President Sir Philip Craven admitted he was concerned over the lack of awareness surrounding Pyeongchang 2018.

Sir Philip said organisers must "increase awareness and interest levels".

IOC Coordination Commission chair Gunilla Lindberg said that Pyeongchang 2018's promotion and legacy plans must improve to avoid harming the image of the Olympics during a previous visit.