The partnership will include Levy UK's new campaign, "Impossible to Ignore", which will aim to challenge perceptions of disabled people, break down barriers and ensure disabled people are represented throughout society.

The campaign will also raise awareness of ParalympicsGB as a charity and give the public an understanding of how a Paralympic team is ran, it is claimed. 

The company are due to host a charity dinner on March 25 welcoming guests including Paralympians and ambassadors from Chelsea Football Club, backed by a live auction and entertainment from English pop-rock band, Scouting for Girls. 

Around 250 athletes are tipped to compete for Britain at Tokyo 20200, including badminton and taekwondo, due to make their debuts on the Paralympic programme in the Japanese capital. 

Research from British polling company, ComRes, claimed that 84 percent of United Kingdom adults say the achievements of the ParalympicsGB athletes have a positive impact on society; while 74 percent believe the athletes are an inspirational team - more than any other sports team listed in the poll.

It also claimed that 82 percent of disabled Britons believe the Paralympic Games provides positive media coverage of disabled people. 

"As we build towards the Tokyo 2020 Paralympic Games, we are thrilled to be working closely with Levy UK who will be championing our Impossible to Ignore campaign," Mike Sharrock, chief executive of the BPA, said.

"We believe that the success our Paralympic stars achieve on the field of play can be turned into meaningful, long-term action – turning the nation’s cheers into change and those medals into a movement."

Jon Davies, managing director at Levy UK, added: "The Paralympic Games demonstrate how sport can unite people from diverse backgrounds."

The Games are set to take place from August 25 to September 6.

It will be the first time Tokyo has hosted the Paralympic Games since 1964.