Morten Frost will serve as the performance director of Badminton England from April 2022 ©Badminton England

Former world number one Morten Frost has been appointed as the performance director of Badminton England.

Frost, a Dane who had a stellar playing career, served as the national coach of Denmark, Malaysia - on two separate occasions - and South Africa after his playing days.

He will now be leading the Britain and England elite programmes, with an immediate focus on the Birmingham 2022 Commonwealth Games and the Paris 2024 Olympics.

Frost's appointment is claimed to be pivotal for Badminton England's 50-point action plan to create a world-class badminton programme, following a culture inspection conducted by Badminton England, GB Badminton and UK Sport.

Frost, a four-time All England Open champion inducted into the Badminton Hall of Fame in 1998, has recently been sharing technical insights of the game as part of the television commentary team at major events such as the Tokyo 2020 Olympics.

"We left no stone unturned during an extensive worldwide search to secure the very best person for this vital role," said Mike Robinson, chair of Badminton England.

"While we have recently set out our plan to create the performance system that we aspire to, we committed to reviewing the leadership structure and securing the right person to lead the change."

Morten Frost, left, is a former national coach of Malaysia, Denmark and South Africa ©Getty Images
Morten Frost, left, is a former national coach of Malaysia, Denmark and South Africa ©Getty Images

Stephen Baddeley, the chair of GB Badminton, added: "After an extremely competitive recruitment process, Morten’s exceptional experience and enthusiasm shone through.

"His track record in similar roles is invaluable, and we are delighted to have secured the services of a true legend of the sport to help fulfil our aspiration to return to the very top echelons of the world game."

Frost, who visited the National Badminton Centre at Milton Keynes, is eager to start in his new role.

"I am under no illusion of the challenge that lies ahead, but having spoken to many of the people involved, I am confident that I can work with the home nations to deliver sustained success," Frost said.

"Those who remember me as a player will recall my drive and determination to succeed, which are attributes that I have continued to apply in my performance leadership since, and so cannot wait to get started."

Frost will start in the new role from April.