FIFAe aims to increase female participation with the FAMEHERGAME programme ©FIFAe

FIFAe has the launched the FAMEHERGAME initiative aimed at increasing women's participation in esports.

It continues from the Good Games Promise introduced last year and looks to further visibility and build grassroots opportunities while also creating a safe space for women competing in FIFAe events.

"Esports is for everyone, and it's time to showcase our skills to the world!" said esports player Fabienne Morlok.

"With FIFAe's support, we are looking forward to developing the women's game and inspiring the next generation of aspiring players.

"I'm calling all women out there to join us in writing history and challenging the status quo."

The programme has seen member associations around the world being empowered to run dedicated boot camps for women to join FIFAe and its communities.

One nominated player from each member association taking part in the FIFA Women's World Cup 2023 will be invited to a FAMEHERGAME boot camp hosted by FIFAe later this year.

At the boot camp, players will receive coaching sessions and compete against each other, with the top two players winning an invitation to the tournament in Australia and Aotearoa New Zealand later this year, scheduled from July 20 to August 20.

In addition, FIFAe is set to work closely with league partners such as ECL Gaming, one of the leading FIFA esports organisations for women.

The partnership will "tell the stories of women throughout the entire year to help create new role models within the community".

"FIFAe is a platform where everyone can take part, compete on the highest level and fame their game on the biggest stage," said Adrian Rölli, head of efootball at FIFA.

"We believe that by increasing opportunities for women, we can help build a more diverse and inclusive esports environment together with the community."

FIFAe states that further initiatives surrounding the FAMEHERGAME campaign and the Good Game Promise will be launched throughout the year.