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Beckham creates football music for Samsung London 2012 advert

By Tom Degun at the Main Press Centre on the Olympic Park in London

Samsung Beckam_July_24July 24 - Worldwide Olympic Partner Samsung have unveiled their new London 2012 Olympic Games advert which features former England football captain David Beckham recreating the melody of Beethoven's Ode to Joy by kicking footballs against a wall of drums.

Coca-Cola Beatbox unveiled on Olympic Park

By Tom Degun at the Olympic Park in London

Designers Pernilla_Ohrstedt__Asif_Khan_unveil_the_Coca-Cola_Beatbox_at_the_Olympic_ParkJuly 21 - Worldwide Olympic partner Coca-Cola have unveiled their giant Beatbox here which will be open for fans to visit for the duration of the London 2012 Olympic and Paralympic Games.

Korean Air signs up to sponsor AIBA Road to London initiative

By Tom Degun at the Main Press Centre on the Olympic Park in London

Korean AirJuly 21 - Korean Air, the flag carrier and the largest airline of South Korea, has signed a sponsorship agreement with the International Boxing Association (AIBA) to support the Road to London initiative which is currently being held in Cardiff.

BMW unveils London 2012 Olympic Park floating showroom

By Tom Degun at the BMW Olympic Park Pavilion in London

BMW Group_Pavilion_1_18_July_July 17 - BMW, the Official Automotive Partner for London 2012, have unveiled their spectacular Olympic Park floating showroom here with the stunning structure expected to draw thousands of visitors on each day of the Olympic and Paralympic Games.